Duh! Moments

Tuesday, September 04, 2007

 Don't ask me why, but today, Bryan Eisenberg posts a piece at Beneath the Cover  that cites a 2002 New York Times Bob Tedeschi column about comScore Networks Web retailing ratings.  Quixtar, of course, was listed among the top 25 (sixth, in fact.)  The resulting New York Times story focused on lesser known companies like Quixtar that had attracted huge online siles without the benefit of a retail presence.  My guess is that Mr. Eisenberg was stumped for something to write about and he'd had the Tedeschi column in a tickler file.

Eisenberg's column revists the 2002 Tedeschi piece (again, not entirely sure why) with a number of "Duh! Moments" that are still quite relevant.  The first is the recognition that an offline customer base can be moved to online ordering.  The second was recognition that Quixtar's "Ditto Delivery" service was responsible for some of the online success.  Quixtar wasn't a part of the other two "Duhs" but the takeaway was that each featured company (Quixtar, Quill.com, and Newport News) had taken distinct approaches to selling online.

And speaking of distinct approaches, check out the new Web presence for Simply Nutrilite.  This new brand is designed to help busy families fit nutritious snacking into manic schedules, and make nutrition quick and easy.  This line of juices, bars, twist tubes, and supplements takes the guesswork out of healthy eating on the run. 

It's designed for busy moms who want their kids and families to eat better but have a hard time fitting that in with everything else they have going on.  I'm very excited about the launch because I, like many working moms, wind up feeding my kids a lot of meals and snacks on-the-go.  In fact, we eat a lot in the car -- granola bars as we head out in the morning, whatever they grab on the way out the door to Brownies or sporting events.  The emphasis is usually on quick and easy rather than healthy -- until Simply.  Visit the site and get a sample of one of the Food Bars -- I know I'm going to be packing the Sweet and Salty bars in my back seat for the times when we need a snack or quick bite and there's no time to stop!

And, as you can see by looking at the Opportunity Zone blogs lately, there's no shortage of things to write -- or talk -- about here at Quixtar!

 

  


Perma Link by Beth Dornan    

Comments

Jeffrey said:

Tuesday, September 04, 2007 | #

I visited the site and it says that it is for customers only--that IBOs are not supposed to use the site.

A Kline said:

Tuesday, September 04, 2007 | #

The Simply Nutrilite site rocks!

Peter M Burr MD said:

Tuesday, September 04, 2007 | #

Who would have thought that reviews intended for the book industry would have such interesting discussions of internet e-tailing? Duh! Amazon! Anyway, you obviously know what you're doing, Beth...my hats off to you and thanks for the link!

As for Simply Nutrilite....BRAVO! This is truly HUGE...what a great selection and the pricing is perfect.  With the launch kit and the training on Quixtar U, we are going to ROCK and ROLL, Babe!!!!

Beth Dornan said:

Wednesday, September 05, 2007 | #

Jeffrey, the site is designed to allow customers not familiar with Quixtar.com order from the Simply Nutrilite cart without going through Quixtar.com (which can be a bit daunting for first-time visitors.)  IBOs, as you suggest, are encouraged to order through Quixtar.com.

But there's great information there about the products and the thinking behind the line.  

Jeffrey said:

Wednesday, September 05, 2007 | #

I got it figured out now. That was my Duh! moment.

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