Truth in advertising...A St. Patrick's Day tale
Sunday, March 18, 2007
I spent St. Patrick's Day in Downers Grove, Ill., watching the Wolfe Tones -- or rather, a Wolfe Tone.
We were visiting our best friends from college and learned that the Wolfe Tones, an Irish band that's been around forever and we'd seen before, was playing in their town at Ballydoyle. So we decided it would be a great way to spend St. Patrick's Day. When we visited Ireland in 1995 the Wolfe Tones song "On the one road" was sort of our theme song as we ambled about the Irish countryside.
We arrived about 8:30 p.m. for the 9 p.m. showtime. There wasn't much of a line, just about 10 people. The Web site had said 9, but the sign at the door said the Wolfe Tones didn't actually start playing until 10:30 p.m. Still, the bar was at capacity and people were being let in only as others were leaving.
There was a poster of upcoming events outside the building that said "The Wolfe Tones" and below that in mouse type, "Derek Warfield." Did "Tones" actually mean that the Wolfe Tones' Derek Warfield was playing? Or that Derek Warfield was the featured member? The bald man in the kilt at the door was of little help. When asked, he said "Yes, Derek and the band." Then, "Derek and some other guys." After that, "Derek's here but I don't know who else." Finally, to move us along, "All four of you can go in if you go now."
The music was good, the crowd lively, and the evening fun. But a lone Wolfe was exactly what we got.
Turns out the real Wolfe Tones are founding members Noel Nagle, Tommy Byrne and Brian Warfield. Apparently Derek, Brian's brother, left the band and now tours with a younger band that promotes themselves as The Wolfe Tones. So one Wolfe was playing in Downers Grove while the other three were playing outside Boston on St. Patrick's Day. So says the official Wolfe Tones Web site..."If you don't see Noel, Tommy and Brian, you don't see The Wolfe Tones." So Derek Warfield is a former Wolfe Tone touring with a new band. And a former Wolfe Tone -- but not the whole deal.
Again, we had a good time. But the evening wasn't as we'd been lead to believe.
I've talked here and others over at Ada-Tudes about openness, honesty, and transparency. About managing the expectations of those entering our business and making sure a new IBO is profitable as quickly as possible. About being clear about what this business is, what it isn't, and what you have to do to earn income.
Our business is open to just about anyone but it isn't for everyone. Moving forward, we want IBOs who choose not to continue their businesses to do so because the business wasn't for them....not because it wasn't what they were led to believe it was. We want the sign at the door to be clear about what's inside.