Social media
Tuesday, February 27, 2007
The launch of the Opportunity Zone is Quixtar's first major foray into social media. As I've posted elsewhere, we've decided to become part of the conversation about our business rather than simply observe it.
But as anyone who knows consumer generated media knows, this just scratches the surface of social media.
We're now in the middle of conversations about where we go from here....and more importantly, how we use social media to help IBOs build their businesses.
Could you see a Nutrilite organic garden in Second Life? What about IBO avatars? Should we use YouTube more strategically and share more messages in this medium? Do you want to hear and see voices from the company through podcasts or vlogs?
I've always been one to focus on the message, but now it's increasingly becoming about the medium.
I posted yesterday posing the question about brand versus product advertising but intentionally left this question for today...in a business built on one-on-one relationships, how does social media come into play in supporting IBOs and helping them build successful businesses?